Advocacy & Adventure Grants Program
Protect Our Winters
These projects were built to reach people through unconventional creative campaigns and move them to act. I ran the program end to end — from selection and budgets through production timelines, brand and partner coordination, and release — working closely with the athletes, filmmakers, and photographers behind each piece. The work required a constant balance: protect the creative vision, keep the production on track, and make sure the finished piece served the storyteller, partners, audience, and the organization's objectives.
Amie Engerbretson
Campaign development · Project management · Tour activation
A film built around the tension every climate advocate in the outdoor industry lives with: loving a sport that depends on a landscape its lifestyle helps erode. Amie's storyline put that conflict on screen, carried the film to festival awards, and became the work audiences asked for by name on tour.
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Sofia Jaramillo
Creative development · Production oversight · Partner placement
A fine art project that reimagines snowsport history and culture to include more people of color. Shown in galleries and across the New York City subway system, it moved the climate conversation into contemporary art spaces.
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Max Romey
Project development · Project management · Production oversight
Sent Max Romey to the remote beaches of Katmai, Alaska, retracing his late grandmother's travels and documenting marine debris through watercolor and film. The project became the calling card for his commercial and brand work.
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Christopher Blevins
Campaign development · Olympic launch timing · Project management
Paired Olympian Christopher Blevins' voice with animation and watercolor to reframe climate action around our connection to the outdoors. Launched during the 2024 Paris Olympics after clearing complex athlete-approval hurdles.
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Jeremy Jones · Amie Engerbretson · POW Alliance
Event production · Talent coordination · Campaign execution
Took the grant program's films on the road as part of POW's Stoke The Vote campaign: five in-person venues plus a virtual event, headlined by The Hypocrite and timed to the 2024 election.
View grant projectReplay Operations Center
Major League Baseball
I helped build Major League Baseball's Replay Operations Center from the ground up — the department, the workflows, and the systems behind every instant replay review in the league. That included "ROC Opera," the internal system I designed so administrators could log each review the moment it happened and instantly push consistent communications to stadiums, league personnel, and media — with data and custom video distributed within the hour.
Systems design · Department build · Live operations
SheBelieves Hero Contest
Major League Soccer · Soccer United Marketing
At Soccer United Marketing, I managed the 2020 SheBelieves Hero contest — a nationwide search, run with U.S. Soccer as part of the SheBelieves movement, for someone who embodied its spirit. The campaign invited fans to nominate the heroes in their lives, put finalists before a selection committee of former USWNT players, and culminated in the winner being surprised with a call from her own hero, Lindsey Horan, ahead of the SheBelieves Cup.
Campaign management · Partnership activation · Fan engagement
Mascots on the Move
FIFA World Cup 26 · Seattle Host City
As part of the FIFA World Cup 26 Seattle team, I helped bring the tournament's official mascots — Zayu, Clutch, and Maple — into the city for a community takeover. The activation routed through Pike Place Market and the Chinatown International District, used local transit as part of the story, and paired the mascots with SeattleFWC26 ambassadors Lamar Neagle, Kelyn Rowe, and Lauren Barnes. The goal was to bridge the gap between a global tournament and the local community, turning a mascot appearance into a city-wide moment that built momentum ahead of kickoff.
Event production · Talent coordination · Community activation