AT THE INTERSECTION OF STRATEGY, OPERATIONS, AND POSSIBILITY. BUILDING PARTNERSHIPS AND PROGRAMS THAT ENDURE.
Building Lasting Infrastructure
Designing operational frameworks, review pipelines, and workflows from the ground up. Proven track record taking ambitious initiatives from a blank page to full-scale rollout—establishing clear protocols, evaluation criteria, and systems that run reliably and scale long after launch.
Delivering Commercial Value
Translating brand priorities and property rights into high-impact partnerships, bringing integrated campaigns and activations to life. Focused on managing key stakeholder relationships, maximizing assets, and delivering measurable ROI for partners while protecting the authenticity of the audience experience.
Driving Cultural Impact
Bringing brands, creatives, athletes, and audiences together around moments that matter. Shaping work that is culturally relevant, true to the people involved, and built to earn attention and lasting credibility.
My Journey
How I got here.
Each stop expanded how I lead — from building reliable operations to managing partnerships, creative campaigns, live experiences, and the people who bring them to life.
Major League Baseball
Built operations from zero
- Data analytics
- Operations
- Building & scaling process
Carried forward: The operations discipline and data rigor behind every campaign I've run since — systems that hold up under pressure.
Major League Soccer
Led brand & partnerships
- Commercial planning
- Pitch & recap decks
- Sponsorship compliance
Carried forward: Commercial fluency — translating property rights and partner objectives into work that creates real audience value.
Protect Our Winters
Supported athlete and creative talent
- Recruitment & training
- Creative campaigns
- Contracts & negotiation
Carried forward: A people-first approach to project leadership — protecting creative vision while keeping budgets, partners, and delivery aligned.
FIFA World Cup 2026
Scaled to the world's biggest stage
- Integrated marketing
- Live activations
- Vendor & agency management
Carried forward: Calm execution at the highest-pressure level in sports — global brand alignment without losing the local story.
Still climbing — building progressive initiatives that create lasting impact.
Range & perspective
Built across different arenas.
League operations, commercial partnerships, storytelling, and a global event — each environment has shaped how I solve problems and lead work forward.
FIFA World Cup 2026
Manager, Marketing & Promotions
For the Seattle market of the world's biggest sporting event, I managed milestone activations like the Mascot Tour, Trophy Tour, and FIFA Fan Festival while running multi-channel media and cross-functional creative work. The global stage demanded brand alignment, partner coordination, and calm live execution at the highest pressure level.
Protect Our Winters
Athlete Grants & Impact Manager
I ran the Advocacy & Adventure Grants program end to end — 27 campaigns and $700k+ in budget — spanning selection, contracts, production, partner coordination, distribution, and impact reporting. The work sharpened my ability to protect a creative idea while moving many stakeholders toward a shared result.
Major League Soccer
Senior Coordinator, Properties & Events
I directed commercial partnership strategy for the USMNT and USWNT and executed campaigns around the Olympics and World Cup Qualifiers. The role built fluency in sponsorship strategy, rights management, partner service, and turning ambitious ideas into fan-facing experiences.
Major League Baseball
Coordinator, Instant Replay
As the first hire of MLB's Instant Replay department, I built the operation from scratch — running 15 games a day across a 2,430-game season and managing a 76-umpire roster. The operations discipline and data rigor I built here became the foundation for every campaign I run.
Where I add value.
- People and project management across athletes, creatives, and creators
- Brand partnership scoping, negotiation, and renewal
- Full campaign production: budget, crew, timeline, delivery
- Program management for multi-project grant portfolios
- Translating brand objectives into authentic creative direction
- Distribution and activation — tours, OOH, festival, and press
- Scouting and growing talent rosters — 75 to 200+ professional athletes
- Clearing high-stakes approvals: Olympic athletes, IOC/USOPC rules, FIFA rights frameworks
- Executive-facing deliverables — strategy POVs, pitch decks, recaps, and performance reporting
- Team leadership — managed an 8-person operations staff at MLB and supervised event teams for FIFA World Cup 2026